News Release
ASUS Leading the Way with Notebooks Incorporating
Dedicated Graphics Engines
Significantly Impacts Windows® Vista® Usability, Multimedia and 3D Gaming Performance
Fremont, CA: July 7, 2006 – As applications for notebooks become more demanding, ASUS Computer International has introduced an extremely strong and extensive lineup of notebooks incorporating dedicated graphics engines. Long known for the quality and style of its offerings, ASUS is the number four notebook manufacturer worldwide, and is the number nine brand. This article examines what dedicated graphics engines are, and how they benefit customers.
Dedicated Graphics Engines Explained
A (“DGE” or “discrete graphics”) is a dedicated graphics processing chip designed to improve graphics function of your notebook. It does so by taking the chores of reading from memory and performing screen updates away from your laptop’s CPU, leaving the processor free to purely handle calculations. Today’s dedicated graphics engines also process lighting, shading and 3D graphics, decode video, and perform motion compensation. A DGE has its own integrated memory and does not need the CPU to access information in the main memory. Because it is hardware, a DGE will of course add to the cost of your machine. Most people find the investment well worth it.
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How Will a DGE Affect a Laptop’s Performance?
In laptops without a DGE, the CPU performs all of the above functions itself - a huge burden. Today’s higher resolution screens require a tremendous amount of work, and CPUs without dedicated graphics engines can easily become overloaded. When they are overloaded, the performance of applications as simple as word processing can noticeably suffer from pauses and delays. More demanding applications like 3D games are even more seriously affected. Finally, models without a dedicated graphics engine will suffer when running Windows® Vista®. Vista® also comes with Media Center, and management of multimedia on top of Vista® will put tremendous demands on systems.
When a DGE is added to the system, the benefits are obvious. Frame rates increase tremendously, changing slow, jerky 3D in games into a smooth and natural presentation that allows you to truly enjoy the experience. Video playback quality improves significantly, and users will benefit from the full range of features that Vista® offers.
Look for dedicated graphics engines in a broad range of quality ASUS notebooks at usa.asus.com.
ASUS at CES
The best place to see products that bring you a new visual experience in digital life with the latest technology in digital entertainment and computing is at the ASUS booth at CES. ASUS will be showcasing an exciting array of notebooks, systems, and components, including some brand new products, such as an external high-end graphics solution for mobile computing, and a notebook with an auxiliary display supported by the new Windows® Vista® operating system. We are in South Hall 4/ 35166.
Media and analysts who would like an eye-opening product preview should be sure to visit us at the CES Unveiled event from 4PM to 7PM on Saturday, January 6, 2007. CES Unveiled is CES’ official press event. It will take place in the Marco Polo Ballroom on the first floor of the Sands Expo and Convention Center/ Venetian Hotel. ASUS will be at table 81.
About ASUS
ASUS Computer International is a leading provider of 3C (computing, communications, and consumer electronics) total solutions. Its product portfolio includes notebooks, motherboards, graphics cards, optical drives, information appliances, desktop PCs, servers, wireless solutions, digital home, and networking devices. Backed by world-class engineering and offices and subsidiaries located in all corners of the world, ASUS provides innovative solutions to consumers, businesses and OEM/ODM customers. ASUS products won 2,168 in 2006, with top awards for notebook design excellence such as the iF Gold Award and Reddot Award. The company consistently ranks among the top technology companies in BusinessWeek’s InfoTech 100, and is the perennial leader of the motherboard and graphics card industries. ASUS is a top 4 manufacturer globally of notebooks.
PR Contact
David Ray
Marketing Manager
ASUS Computer International
Telephone: 510-739-3777
Fax: 510-608-4555
Email: david_ray@asus.com
Website: http://usa.asus.com
